Building consumer engagement with a coffee customization app

Building consumer engagement with a coffee customization app

Project | D.E Koffie Kiosk app
Client | D.E Master Blenders 1753

This concept machine enables you to explore the world’s best single origins, all highlighting the unique coffee qualities with its typical floral notes.

D.E Koffie Kiosk

D.E Koffie Kiosk

Project | Coffee Corner Science
Client | D.E Master Blenders 1753

Coffee in the office environment can deliver much more value to enterprises then it does today. In this design-research project I defined the fundamental elements for building sustainable customer value in B2B environments and design guidelines for the optimal coffee corner.

Care with a sense of home

Care with a sense of home

Project | D.E Professional Health Care Solutions
Client | D.E Master Blenders 1753

In an increasingly competitive care market, the patient experience becomes critical. Based on deep patient understanding we created innovative on-demand coffee service concepts.

How design can contribute to behavioral change

How design can contribute to behavioral change

Project | Final Bachelor Project
Period | Bachelor Year 3, Semester 2
Client | Eskes Event Cleaning

Syncaffé, synchronizing coffee pleasure at work

Syncaffé, synchronizing coffee pleasure at work

Project | Social Cohesion Design
Period | Master Year 2, Semester 1
Client | Douwe Egberts Coffee Systems

Mobile festival bar

Mobile festival bar

Project | Internship Project
Period | Bachelor Year 3, Semester 1
Client | Balini Product Innovation

Why do festival visitors need to leave a dance area when in need of a drink? Not with the Balini Bar, which brings cold drinks towards crowded areas. Now festival visitors can enjoy a cold drink while staying in tune with their favorite band.

Creating fully customized toys

Creating fully customized toys

Project | Free Form Modeling & Prototyping
Period | Master Year 2, Semester 1

By making use of 3D printing SLA technique I created this unique concept truck that can be placed on the tip of your finger.

TomTom’s personalized navigation concept

TomTom’s personalized navigation concept

Project | Design Strategy Project
Period | Master Year 1, Semester 2
Client | TomTom

Vision and Ambition

A pleasurable product transcends the sum of features that it contains. An appealing brand provides more than just a logo. Brands can build intimate relationships with their customers when capable of reflecting identity and satisfying both functional and emotional needs.

Realizing emotionally rewarding products that become embedded in people’s daily rituals, that’s what I aim for when conducting research and design.

As a strategic product designer I am specialized in the development of new products and services with rich user-experience, where brand values and customer needs intersect. In this design process I match analytical thinking with creative doing: sketches, scenarios, mood boards, animations and probes are forms which allow me to explicate the optimal user-experience through various levels in the organization.

I love getting in touch with customers, digging into contexts of use, exploring the potential of smart technologies and revealing customer needs that are deeply rooted in consumer behavior. As such, I am able to connect NPDs and marketing efforts, resulting in brand-building concepts with customer-oriented reasoning.

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Design Approach

In my endeavor of creating emotionally rewarding products and services, I have three design/research activities that characterize my design approach:

1. Customer-driven innovation
I always strive to gain deep understanding of the end-user and the context of use. Applying qualitative research methods such as field observations, cultural probes, contextual inquiries and interview sessions enable me to reveal latent emotional and sensorial needs that are deeply rooted in consumer behavior. These insights are the foundation for innovations that establish new customer-value.

2. Brand Value Development
A brand becomes meaningful for people when it resonates personal values and helps to achieve personal ambitions.  Developing the brand promise is the starting point for setting solid directions for innovation and provides a valuable source of inspiration in idea generation sessions.

3. Visual Communication
Excellent concepts fulfill both end-users needs and the brand promise. By applying my design skills I can develop plans for communicating the brand promise in a consistent way in all relevant touch points between brand and end-user.

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Contact

For more information, you can contact me on the following address and number.

Phone 0086 18687316950
Mail bkleinhemmink@gmail.com

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